"Itai" expresses pain. It can be understood as "It hurts." Usually only "moe" type of female characters, which can be found in these Japanese cartoons called "anime" uses this kind of expression. It has to be. It has to be.
It's an evil expression, since it reveals "cuteness" (what the hell is that?) and gives off a hint of innocence. A perfect target for dirty men with dirty minds. Nothing but trouble...
Question?
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