First of all, I make every effort to at least have a smidget of understanding of another's PoV. I cutoff at whether or not a person appears to be capable of recognizing another person's PoV as useful, something I do by analyzing their behavioral patterns and others' response to them.
As I said before, there are such things as opinion leaders, even on the internet. Studies have shown that opinion leaders, who are such because they are adept at understanding relativistic frameworks apart from their own, tend to be the dominant forces of opinion: people break towards their favored opinion leaders on an issue whenever there are conflicts of ideology. It's not about how many opinions there are, but about how many are appreciably different, because opinion leaders can remind people that they are in the end just seeing different sides of the same reality.
The way to bring people together on this particular issue is to agree on what is fact and what is speculation, and to set them apart.
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